Unified Ad Marketplace Program Policies
These Program Policies are part of the Unified Ad Marketplace Publisher Agreement (“Agreement”) and describe requirements applicable to you as a Program participant. All capitalized terms that are not defined below have the meanings given to them in the Agreement.
PROGRAM PARTICIPATION REQUIREMENTS
To enroll, you must submit a complete and accurate application (“Program Application”). Among other things, you must identify the Sites in your Program Application. Your Site will not be eligible for inclusion in the Program if it violates the Program Policies. We will determine eligibility at our sole discretion. You may not share any login or password information that is issued to you in connection with the Program with any third party. You will receive a unique publisher ID (“Publisher ID”) and such Publisher ID must only be used in connection with the display of Ads on your Sites. You will not use different Publisher IDs for Sites that are identical or substantially similar to each other, regardless of whether they have different names. You will not share a Publisher ID with any third party unless expressly authorized by us in writing. We may choose to serve Ads to the Sites; provided, however, that we will withhold your advertising fees until you provide us with valid taxpayer identification information or otherwise satisfy us that you are not a person from whom we are required to obtain tax information. Additionally, if we discover or are notified that the tax information you have provided is not complete and accurate, we may immediately stop serving Ads to the Sites and we will withhold your advertising fees until you provide correct information or otherwise satisfy us that you are not a person from whom we are required to obtain tax information. If you are a non-U.S. resident for tax purposes, you agree that you will perform all integration work related to this Agreement while you are physically located outside the United States. To participate in the Program, you must give us access to your advertising management system (“Ad Management System”) account, and you hereby authorize us and grant us all rights necessary to use your Ad Management System account in order to provide the Program. You remain responsible for line item configuration in your Ad Management System account. Changes to your Ad Management System or your Ad Management System account may affect Ad delivery and we will not be responsible for those changes, including changes caused by you or by a third party.
2. Ad Requirements
You will not edit or modify the Ads in any way, including resizing the Ads, without our prior written approval. You will not: (a) serve any Ad within any pop-up or pop-under windows; (b) layer an Ad over or under another advertisement; or (c) redirect the landing page linked to an Ad.
EDITORIAL ADJACENCIES POLICY
You will not place Ads adjacent to any content that: (a) promotes or contains content or activity that is defamatory, false (e.g., fake news), deceptive, obscene, hateful, sexually explicit, violent (including the use of firearms), discriminatory, illegal (e.g., hate speech), harmful, invasive of another’s privacy, threatening, abusive, harassing or offensive, (b) contains, links to, uses or otherwise causes the downloading of any malicious code, or (c) artificially increases impression, click or engagement behavior for the purpose of increasing advertising revenue.
The sound of video Ads may not be muted by the video player or by you. You will comply with the Video Player-Ad Interface Definition guidelines version 2.0 (VPAID 2.0) or higher and Digital Video Ad Serving Template specifications version 2.0 (VAST 2.0) or higher as set forth at http://www.iab.net/.