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Starting in November, 2018, many people started to receive the following message:

[HC gov Alert] Open Enrollment is here. Review your 2019 coverage options before 12/15:

The message included a link to “https://go.hc.gov/2PoUSr5”, a bitly url-shortener custom domain.

The link forwards to the legitimate healthcare.gov website taking you to the login page of the site.

How to make these messages stop? Reply STOP to the text message thread.

Although this is an annoying message to get, it is not a scam and the link is legitimate. As of the launch of this message at 15:00 UTC November, 1st the link is getting approximately 10,000 clicks per hour according to the bitly information page:

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